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Case Study: How Shams Gymnastics Turned Ghost Leads Into Fully Booked Classes With Brands Barks
The Backstory
Shams Gymnastics had all the ingredients of a great academy: experienced coaches, enthusiastic kids, and a strong commitment to building confident young athletes. But something wasn’t clicking.
They were running campaigns, they were getting leads—but the classes weren’t filling up the way they should. Behind the scenes, the team was overwhelmed, the social media was underwhelming, and the return on marketing spend was practically non-existent.
The Real Problem: Not Just Leads—No Conversions, No Connection
Let’s break it down.
- “Leads” That Went Nowhere
They weren’t short on inquiries. The problem was—no one showed up. Leads were unqualified, cold, and often came in from campaigns that didn’t speak to the right audience. Parents would drop a message and disappear. No follow-up, no conversion, no enrollment. - Social Media With No Strategy
The posts were there—but there was no structure, no consistency, and no messaging strategy. For a first-time visitor, the page didn’t answer the key question:
“Why should I trust Shams with my child?” - Wasted Marketing Budget
Despite spending heavily on ads, the results didn’t match. ROI was unclear, and the internal team had no time (or system) to follow up and close leads properly.
What We Did: A Total Shift From Marketing to Meaningful Growth
When Brands Barks stepped in, we didn’t try to just “boost engagement” or “run better ads.”
We built an end-to-end system focused on turning interest into enrollments.
Here’s How We Flipped the Funnel
1. We Took Over the Follow-Up—And Delivered Confirmed Trials
Instead of handing Shams a list of leads and walking away, we:
- Took ownership of each inquiry
- Called parents directly
- Answered their questions, addressed concerns
- Booked trials ourselves
This meant Shams didn’t just get leads—they got families who were already scheduled to visit.
Trial conversion improved by 300%+
Parents got a human on the other end, not just a form
Enquiries became real bookings, not dead ends
2. Smart, Targeted Ad Campaigns With Lower Spend, Better Results
We built ads that spoke directly to what parents were looking for:
- Safe, structured, skill-based sports programs
- Clear benefits for their child’s confidence and development
- Easy next steps with no pressure
We cut wasted spend, refined the targeting, and doubled down on what worked.
50% reduction in ad budget
ROAS increased by over 400%
3. We Made Social Media a Reflection of the Brand’s Heart
The new social media strategy wasn’t just about aesthetics—it was about clarity and trust:
- Every post had a purpose
- Messaging became parent-friendly and informative
- The grid layout was simplified—so anyone landing on the page instantly understood what Shams offered, why it mattered, and how to get started
We focused on attracting the right followers—not random ones. And it showed.
Followers became more qualified and engaged
DM inquiries and comment conversions grew rapidly
Organic reach increased significantly within months
The Outcome: Full Classes, Higher Conversions, Stronger Brand
With the new system in place, Shams Gymnastics saw a complete transformation:
- 400%+ increase in ROAS
- Marketing budget cut in half—with better results
- Steady stream of trial bookings
- More inbound leads than ever before
- A social media presence that actually converts
Final Thought
Shams Gymnastics didn’t just need more eyeballs—they needed the right families, ready to enroll.
At Brands Barks, we delivered that by shifting the focus:
From ads to action.
From noise to nurturing.
From “just posting” to building real parent trust.
Now, their gym isn’t just buzzing with activity—it’s backed by a system that keeps the momentum going.
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