JUMP SPORTS ACADEMIES
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Case Study: How Jump Sports Academies Turned Loss-Making Ads into a Lead-Conversion Engine with Brands Barks
Client Overview
Jump Sports Academies (JSA) is a multi-sport academy based in the UAE, offering Gymnastics, Football, and Basketball training to children of all ages. Despite offering quality coaching, their marketing investments were not yielding returns—leaving the team frustrated and skeptical of digital strategies.
The Challenge: Marketing Budget Wasted, No Results Delivered
When JSA approached Brands Barks, they were already over AED 120,000 deep in annual marketing spend—and yet they were seeing no tangible results. Their challenges were clear:
- Unqualified Leads, No Conversions
The leads they received through previous paid campaigns were either irrelevant, non-responsive, or not aligned with their program offerings. There was no sales funnel, no nurturing, and zero human follow-up. Trials were hardly booked – and enrollments barely trickled in.
- Boring, Blatant Social Media
Their social media pages looked dull and disconnected from the audience. Posts had no clear message or purpose – there was no community feel, no storytelling, and no engagement. Even when people landed on their pages, there was nothing compelling to retain their attention or build trust.
Wasted Ad Spend and No ROI
Despite heavy spending, there was no return on ad spend (ROAS). Campaigns lacked targeting, and the backend systems to convert leads didn’t exist. The investment felt more like a liability than a growth driver.
Our Solution: From Unqualified Leads to Confirmed Trials
At Brands Barks, we knew the problem wasn’t just the ad strategy—it was the broken sales funnel and lack of human connection. So we flipped the model:
1. We Didn’t Just Deliver Leads—We Delivered Booked Trials
Our biggest differentiator? We didn’t stop at generating leads.
We took over the sales process. Every lead that came through our ads was personally contacted by our in-house sales team. We:
- Engaged in meaningful conversations with parents
- Addressed their doubts and questions
- Booked trial sessions directly on behalf of JSA
Instead of sending JSA a cold lead, we sent them a confirmed trial appointment.
Result: Lead quality improved by 10x.
Conversion Rate: From <5% before to 20–25% post-engagement
ROAS: Increased by over 400%, even while reducing the ad budget by 50%
2. Smart, Targeted Paid Ads That Actually Convert
We restructured all ad campaigns to align with parent psychology:
- Clear hooks based on children’s development and parent aspirations
- Location-based targeting to ensure only relevant leads
- Sport-specific funnels to attract the right age group and interest
We also created high-converting landing pages for each sport and integrated email nurturing sequences to warm up undecided parents.
3. Social Media That Works Like a Conversion Funnel
We gave JSA’s social presence a complete makeover.
No more random posts or vanity metrics. We designed the grid with intention:
- Every post had a clear goal—build trust, provide information, drive action
- Visual branding was refreshed to look polished and professional
- We spoke directly to parents—with posts that answered their questions, shared testimonials, and made them feel seen
Organic Reach: Skyrocketed within 3 months
Inbound Inquiries via DM and comments: Doubled
Follower Quality: Focused on attracting qualified, relevant followers—not random likes
Before vs. After: A Page That Converts at First Glance
Old JSA social pages left visitors confused and disengaged. Today, a parent landing on the Instagram page can:
- Instantly understand the value of each program
- View real feedback from other parents
- Take action directly from the posts or highlights
It’s no longer just a “feed” – it’s a sales journey in itself.
The Result: From Burned Budget to High-ROI Growth Engine
In less than 4 months, here’s what JSA achieved with Brands Barks:
- 400%+ ROAS on paid campaigns
- 50% reduction in ad spend, with better results
- Trial booking rates improved 5x
- Increased inbound inquiries through organic channels
- Qualified follower growth with strong engagement
- Consistent MoM enrollment growth across all sports
The Bottom Line
JSA didn’t just need better ads—they needed a smarter system that turns leads into enrollments.
At Brands Barks, we built that system:
- From funnel to follow-up
- From social to sales
- From unqualified leads to real enrollments
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